Device Ownership

Percentage of internet users aged 16 to 64 who own each kind of device

Any Kind Of
Mobile Phone

96.7%

YEAR-ON-YEAR CHANGE

+0.1%

Smart
Phone

96.4%

YEAR-ON-YEAR CHANGE

+0.1%

Feature
Phone

3.9%

YEAR-ON-YEAR CHANGE

-13.3%

Laptop Or Desktop Computer

67.6%

YEAR-ON-YEAR CHANGE

-2.2%

Tablet
Device

46.7%

YEAR-ON-YEAR CHANGE

-2.7%

Games
Console

38.9%

YEAR-ON-YEAR CHANGE

+4.9%

Smart Watch Or
Smart Wristband

1

33.1%

YEAR-ON-YEAR CHANGE

+10.3%

Tv Streaming
Device

39.3%

YEAR-ON-YEAR CHANGE

+7.1%

Smart
Home Device

24.3%

YEAR-ON-YEAR CHANGE

+17.4%

Virtual Reality
Device

Screenshot 2023-12-30 130633

8.3%

YEAR-ON-YEAR CHANGE

+29.7%

How It Works

Reduce wasted spend and increase Marketing Impact immediately

1

Instant

2

Reach

3

Interactive

4

Location Aware

5

Brand Loyalty

6

Cost Effective

7

Direct Communication

8

High Response Rate

9

Opt-In Marketing

10

Unique Individual Metrics